Visitors to the Natural American Spirit Retreat at South by Southwest (SXSW) 2014 were given the opportunity to give back to the local Austin community by inking a green thumbprint on a map of Texas. For every thumbprint, a tree was donated in each visitor's name. After making their mark on the map, a counter kept a running total of trees being donated. There was also a large outdoor seating area and an organic tomato planting station. After the festival, all of the tomato plants were donated to a local organic gardening club, which would later donate the fruit to a local soup kitchen.