Allison HoloLen Experience
Transforming a massive 8-foot-wide e-axle into the star of a small trade show booth presented a unique challenge. However, by leveraging augmented reality technology, we created an immersive experience for attendees to interact with a digital representation of the product. This allowed us to provide a detailed inside look at the e-axle and its integration into vehicles. The excitement was palpable at every show featuring the HoloLens, with eager individuals lining up to experience the product firsthand.
The Natural American Spirit Experience
The atmosphere of South by Southwest in Austin is always electric, with an influx of musicians, tech innovators, and brand experiences. Amidst this vibrant chaos, Natural American Spirit set out to create an oasis of calm within their show space. Reflecting the brand's commitment to sustainability, the booth was constructed using recycled palettes, exuding an eco-friendly aesthetic.
At the booth, visitors were encouraged to leave their mark on a map of Texas, symbolizing their contribution to environmental awareness. For each mark made, Natural American Spirit pledged to donate a tree to a local organization for planting. Additionally, attendees were offered the opportunity to sow organic tomato seeds, donated to a local gardening group that supplies produce to nearby soup kitchens.
Amid the hustle and bustle of the event, the booth also provided plenty of inviting spaces for attendees to unwind and soak in the serenity before diving back into the lively streets of Austin.
Allison Transmission Tradeshow Booth
The Allison tradeshow booth underwent a redesign a few years ago, emphasizing a modern look and a tech-savvy approach. The walls are adorned with tension fabric, offering the flexibility to swiftly update visuals and messaging for each show. Moreover, a cutting-edge touch screen interactive display was created to showcase the full range of Allison products, enabling booth visitors to explore and understand the functionality of each product in an engaging way.
Natural American Spirit Video Display
This custom display was designed for the lobby of the Natural American Spirit offices in Santa Fe, New Mexico. The goal was to create a captivating way to showcase brand videos, going beyond a simple wall monitor. Inspired by the street teams' travels in VW buses, an old bus was repurposed by embedding a TV in the back. Reclaimed wood shelves were added to display consumer-created art from the field.