Allison Transmission Indy 500 Invite
To celebrate the 100th running of the Indy 500, Allison Transmission devised an inventive invitation for 25 of their conquest customers. Each carefully curated package featured an iPad preloaded with an exclusive Indy 500 racing game, along with comprehensive event details. As a special touch, the iPad was mounted on a steering wheel autographed by the renowned Ed Carpenter, adding a unique and personalized element to the invitation.
U.S. Soy Sustainability Toolkit
This package was specifically created to support the marketing of environmentally-friendly soy grown in the United States to international markets. It consisted of informative brochures showcasing the advantages of sustainable soy, as well as digital resources that customers could utilize to communicate how the adoption of sustainable soy contributes to their company's sustainability objectives.
Natural American Spirit Brand Book
This isn't just a set of brand guidelines; it's a comprehensive brand manifesto. Natural American Spirit takes great pride in its brand history and sought out an exceptional set of brand guidelines that showcased its brand principles and values. These guidelines went above and beyond the standard fonts, colors, and photography styles. Even the use of recycled wood in the brand materials embodied the company's dedication to sustainability.
LG Creative
At LG, I took on a range of diverse creative projects. This involved crafting Point of Sale materials utilizing real dough and ingredients, and developing out-of-home placements for the Final Four.
Tobacco Creative
During my time working on the Camel and Natural American Spirit brands, I was involved in a wide range of projects, including point-of-sale designs, packaging design, print advertising campaigns, and direct mail materials. This experience allowed me to explore and showcase my creativity by experimenting with specialty printing techniques, incorporating intricate die cuts, and creating engaging pop-up elements.
